If you know who you are, you’re already a winner. But to become a champion, you need your audience to get to know you too. In achieving that a thoughtfully designed identity can go a surprisingly long way.

While your identity hints at who you are and what you do, branding is what makes you tangible, real, an experience. Good branding creates a positive gut feeling that matches your ability to deliver.

Marketing is stupid. No? Yes and no. In an ideal world, you wouldn’t need it – everyone would know you’re the best. But in this world you have some noisy competition. Marketing is your megaphone!

You may think this website isn’t exactly highlighting my skills as a graphic designer. I can only agree, but that is because I save all good ideas for my clients – and don’t use lesser ones for even my own stuff.

A picture may well speak a thousand words but there is good reason copy is still used in marketing. Language is both our core and interface. It identifies and unites us. Let’s use it with skill and care.

These days everyone has a camera so everyone is a photographer. Great! Taking the shots needed isn’t about the gear, though. It’s mainly about vision, skill and experience.

Unlike photography, contemporary commercial videography is very much about the gear. Therefore my in-house services are currently limited to storytelling, basic videography and editing. Which serve many a purpose just fine.

Like it or not, here you are. But hey, it’s still mostly good, partly great and occasionally outright brilliantly fantastic. And aiming at making those highlights more frequent is a really good idea.